August 27, 2022
Experts Predict Significant Improvement for China’s Outbound Market
T The appetite for global study "remains strong," according to a report written by Sinorbis in collaboration with industry partners BOSSA - Chinese students, Uncoded. BOSSA, which worked with Sinorbis on the report, is also optimistic about a possible rebound.
According to Vijay Solanki, chief marketing officer at Sinorbis, agencies and study abroad service providers in the country are beginning to see a "steady rise" as they continue to promote all types of programmes.
"We anticipate that the relaxation of restrictions will aid in improving Chinese student mobility." We hear from agents and clients in China that there is a high demand for global studies," Solanki told the media.
…anxieties develop according to situations outside of most HEIs' control and will shift in nuance between destination countries and institutions, which is why it's so important to consistently engage with your own prospective and current Chinese students, along with news and industry insight…
Notwithstanding, the report also indicates that concerns are emerging in the Chinese global study abroad market. Many students' primary concern is now safety, followed closely by the cost of living and academic performance.
An insider on Chinese education commented on the fears of experts by saying, “Anxieties develop according to situations outside of most HEIs control and will shift in nuance between destination countries and institutions, which is why it’s so important to consistently engage with your own prospective and current Chinese students, along with news and industry insight.”
As per BONARD's most recent research, nearly 100% of agencies are promoting these higher education-related programmes, while other sectors such as K12, ELT, and summer courses are not. "Because it is common for Chinese agencies to not focus on just one programme type or destination country, more direct flights benefiting one sector may bring a boost to the international education market overall," said Grace Zhu, BONARD's China branch manager.
Following the Sinorbis report, some provinces were more interested in global studies than others, with the most engagement "unsurprisingly" occurring in populated provinces such as Beijing, Tianjin, and Shanghai.
Experts agree that the path to global study for Chinese international students is a long one.
Posted in News and tagged News, China, BOSSA, BONARD, International Students, Higher Education
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