November 19, 2022
Technavio Survey: Digital Marketing Courses Market Size to Grow by USD 1.37B
T The digital marketing courses market is expected to grow by USD 1.37 billion between 2021 and 2026, with a CAGR of 12.75%. Technavio's digital marketing courses market research report delves deeply into market segmentation by courses (academic courses and certification courses) and geography (Europe, North America, APAC, South America, and Middle East and Africa).
The report's comprehensiveness stems from its inclusion of information on market vendors such as Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions, etc.
…the increasing adoption of digital media and digital marketing is one of the key factors driving the global digital marketing courses industry growth... in today's digitally connected world, digital platforms such as Facebook and LinkedIn have become indispensable...
The study identified the key growth drivers for the digital marketing course path and found that the growing adoption of digital media and digital marketing is significantly driving the growth of the digital marketing courses market. The report found that although adopting Digital Marketing will be a boon, factors such as the introduction of open-source materials and courses may impede market growth. Our research analysts analysed historical data to determine the key market drivers and the impact of the COVID-19 pandemic on the digital marketing courses industry. A comprehensive analysis of the drivers will aid in determining end goals and refining marketing strategies to gain a competitive advantage, said a source.
The increasing adoption of digital media and digital marketing is one of the key factors driving the global digital marketing courses industry growth. In today's digitally connected world, digital platforms such as Facebook and LinkedIn have become indispensable. Various businesses are opting for social campaigns on digital platforms such as Facebook, YouTube, and Twitter, increasing their digital advertising spending.
Another digital marketing courses market trends that is expected to have a positive impact on the industry during the forecast period is increased demand from emerging countries. Companies in emerging markets are choosing digital marketing courses for their employees in order to increase the ROI of their marketing campaigns.
Furthermore, due to the popularity of eLearning in these countries, eLearning solution providers have a sizable customer base. Furthermore, many manufacturing and service based MNCs have expanded their presence in APAC and MEA by entering India, the UAE, and China.
While the industry is expected to grow, there are numerous obstacles. The introduction of open-source digital marketing courses is one of the major challenges to the global digital marketing courses industry's growth. There are numerous companies and websites that offer free digital marketing courses. One such company is edX. However, certification for these courses’ costs between USD 20 and USD 50. Google Online Marketing Challenge is a free online digital marketing course offered by Google. This is a comprehensive online course for beginners that includes modules on introductory digital marketing, search engine marketing, search advertising, display advertising, and video advertisements.
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