May 30, 2022
Malvern and UEL Look to China for Recruiting New Students
E English learning and skills development company Malvern International has won a 5-year contract to run a program to grow the volume of Chinese students in all of (the University of East London) campuses.
Speaking about the positive outcome of the contract, Richard Mace, CEO of Malvern International, said, “We are delighted to extend our relationship with UEL via the provision of student recruitment services in China through our in-country team supported by our UK global sales and marketing function.”
The first Malvern International and UEL partnership took place in 2018 when the two entities worked together to prepare the pre-sessional foundation and English language courses for international students. The partnership also led to the opening up of the Malvern International centre at UEL.
…“China is a key part of our internationalisation strategy and a core pillar of our Vision 2028 mission statement. We are very excited to be able to work with Malvern International to help us achieve our strategic goals in this key recruitment market…
Part of the contract is the clause that Malvern International oversee, manage, and execute the admission of students. From working with agents to collaborating with UEL staff to undertake student recruitment and conversion activities, Malvern’s role will be crucial. The development company will prepare and distribute marketing content for the Chinese audience on behalf of the university.
Daniel Cuffe, director of recruitment at the university, in a statement to the press, said, “The University of East London is thrilled to be expanding its collaborative partnership with Malvern International China is a key part of our internationalisation strategy and a core pillar of our Vision 2028 mission statement. We are very excited to be able to work with Malvern International to help us achieve our strategic goals in this key recruitment market.”
Posted in Collaborations and tagged Collaborations, China, UEL, University of East London, Malvern International
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